Did you hear? Today is Ben & Jerry’s Annual FREE CONE DAY! Some may say the happiest day of the year and I wouldn’t disagree, it certainly is the Ben & Jerriest day of the year. Scoop shops around the world will be dishing out free cups and cones* TODAY! This annual event actually began 35 years ago when Ben & Jerry’s wanted to say “thank you!” to their beloved ice cream fans and the community that supported them after their first year of business. And thankfully this awesome day has been a tradition ever since. I recently had the privilage of spending two days in Burlington Vermont with the Ben & Jerry’s team on a press trip. Here is a glimpse into those magical ice cream filled days…
We went to the Ben & Jerry’s Headquarters and met the team. Everyone was so welcoming and kind (and they all get 3 free pints a day!). We toured the offices, ate ice cream, went down a slide and learned more about the company in Scoop U! I think one of my biggest take-aways from this trip was really understanding the Ben & Jerry’s social mission. It is truly impressive to see how involved in social activism and values of Fair Trade sourcing the company is. Read more here.
We spent some time with the R&D team learning more about their super premium ice creams. We cut into some pints to test quality, consistency and distribution of chunks and swirls. This was my first meeting with their Milk and Cookies flavor (see above) and it was love at first bite. I will never forget you Milk and Cookies xoxo!
Then we got a chance to divide up into teams and create our own fantasy flavor! My team consisted of SoCal pals Cathy, Matt and Erin. While our creation wasn’t the winning flavor, it was a winner in our hearts and bellies!
We also toured the Ben & Jerry’s facility in Waterbury. We got a peak into the factory and enjoyed ice cream fresh off the production line. We even got a chance to literally cut right into all of the NEW Core flavors.
All in all it was an incredible two days in Vermont. I met knew bloggers and enjoyed the company of old blogging pals. We ate well and the ice cream never stopped flowing. I left an even bigger fan of chunks and swirls!
Now off to get my #freeconeday ice cream cone!
* To confirm Free Cone Day participation and hours, make sure to check out the Scoop Shop Locator at http://www.benjerry.com or contact your local Scoop Shop in advance.